CREATIVE CONSULTANT FOR REALEATS

Rebranding The Corporate Image At RealEats

Hallie worked with the leadership team at the DTC meal kit company to elevate and evolve their brand and messaging. This resulted in increased brand awareness, organic engagement, and revenue from new customer segments. Hallie assisted in the creative and content divisions, planned and executed large-scale commercial photoshoots –helping organize chefs, food stylists, photographers, and videographers; overseeing set development, shot list creation, prop sourcing, and day-of-shoot logistics.

BRAND STRATEGY

BRAND IDENTITY

SOCIAL DESIGN

PEOPLE + PACKAGING

This photoshoot was part of the "Real People Love Real Eats" campaign, designed to take authenticity to the next level. In today's competitive market, brands have to work harder than ever to earn trust. Featuring individuals (who mirror the target audience) while engaging with products they are considering purchasing is instrumental in helping businesses level up their trust score. Establishing a connection and relatability with a product holds great influence, especially in the final stages of the buyer's journey. This is where we seek to connect with customers and encourage them to trust in RealEats.

FOOD PHOTOGRAPHY

For this photoshoot, we dove into the world of culinary artistry. From plated presentations to up-close-and-personal macro shots, we spared no detail in highlighting the flavors, colors, and textures of each RealEats dish.

Our goal was to showcase the delicious dishes and generate excitement so that potential customers would be eager to try RealEats products. As part of our dedication to authenticity, we carefully curated every aspect of the shoot, from selecting top-notch chefs to food stylists, photographers, and videographers.

Through tablescapes, interactive shots, and close-ups, we aimed to connect with our audience on a personal level and invite them to savor the sensory experience of our food.